After the hypothesises are done, we are now entering phase two. This is were I have to get out and try to prove my hypothesises about the customer, the product, etc.
What I will do
- Friendly First Contacts
- “Problem” Presentation
- Customer Understanding
- Market Knowledge
Normally you execute every part till it is complete and then move on.
For example in the Friendly First Contact part you are trying to establish a list with 50 persons you do wanna speak to and get as much appointments as possible. In the appointments you would present the problem and so on.
I will mix this up!
Until we will enter phase 3, I will write posts that are dealing with one of the four parts of phase two.
I won’t follow a specific order. I will go on to phase 3, if I think that all parts of phase two are completed.
My next post will deal with Market Knowledge.