This weekend I had my “First Friendly Contact”. Surprisingly the conversation didn’t take about 20 minutes, it took about one hour and a half.
This was a quite interesting experience for me, facing people and not telling them about your idea. Instead you try to get their ideas and thoughts on the topic.
This is a quite difficult task. I often switched back to telling and justifying mode, where I was justifying my idea. The ultimate goal in customer talks is listening, this is harder than you think.
What went well
- It was easy to get the potential customer telling about the problems.
- I learned some new insights about customer problems and feelings.
- I was easier than expected to get the customer telling his insights on the topic.
What went not so well
- I did not listen enough.
- I was arguing to much, how good my idea would be.
What I learned
- Listen, listen, listen! It’s harder than you think.
- Programmers and Geeks need to earn money with their software, too.
- Distribution channels in the free software world can be improved.
- A lot software projects lack good centralized documentation.
This was my first official Customer Development conversation.