Tag Archives: bootstrapping

Bootstrapping “The Four Steps to Epiphany” suspended

The Bootstrapping “The Four Steps to Epiphany” series is suspended for a while.

That is because I was working on a small business plan to get some support money. So it is not bootstrapping any more.

In the next week I will come back to Bootstrapping “The Four Steps to Epiphany”. With financial support or not.

#2 First Customer Contact

Only a brief post.

Today I made my second First Customer Contact.

I got some new insights, the person I met was totally different from the first.
He was much more introverted than the last one. On the other side he was a great programmer
and technically very advanced.

Maybe one day he could be a partner or something.

His greatest problem with Linux (He uses Debian) is that upgrades don’t run smoothly all the time.

Oh yes, I still talk to much about my idea and listen not enough. Puh, listening is harder than you think 🙂

Business Plans That Work

Business Plan That WorkBusiness Plans that Work: A Guide for Small Businesses by Jeffry Timmons and his comrades Andrew Zachrarakis and Stephen Spinelli is the best book on business plans I read so far.
In contrast to a lot of other books on the topic you don’t get overwhelmed and start to think “How should I do this?”.

Timmons Motivates You

If you read the introduction of Business Plans That Work, you are even more motivated than before. This is a huge difference to most books on business plans. After reading Timmons it is hard to hold you back from writing a business plan.

That doesn’t mean that Business Plans That Work is not a respectable book on how to write business plans. Timmons guides you smoothly to the art of writing a business plan. Each chapter is very practice-oriented and you get introduced to each topic step by step.

The chapter on testing your business idea is especially useful. You get an easy first test to evaluate the chances of your idea.

One real world case study is used through the whole book to make it easy to apply the topics to yourself.

Structure of Business Plans That Work

The content is structured in the following way:

  1. Entrepreneurs Create The Future
  2. Asking the Right Questions
  3. Getting Started
  4. Industry: Zoom Lens on Opportunity
  5. Company and Product Description: Selling Your Vision
  6. Marketing Plan: Reaching the Customer
  7. Operations and Development: Execute
  8. Team: Key to Success
  9. The Critical Risks and Offering Plan Section
  10. Financial Plan: Telling Your Story in Numbers
  11. Conclusion

Business Plans That Work is a must have for all who play with idea of founding their own company.

You won’t get killed by warnings, but get more sensible for the important topics of founding a company.

#1 First Customer Contact

This weekend I had my “First Friendly Contact”. Surprisingly the conversation didn’t take about 20 minutes, it took about one hour and a half.
This was a quite interesting experience for me, facing people and not telling them about your idea. Instead you try to get their ideas and thoughts on the topic.
This is a quite difficult task. I often switched back to telling and justifying mode, where I was justifying my idea. The ultimate goal in customer talks is listening, this is harder than you think.

What went well

  • It was easy to get the potential customer telling about the problems.
  • I learned some new insights about customer problems and feelings.
  • I was easier than expected to get the customer telling his insights on the topic.

What went not so well

  • I did not listen enough.
  • I was arguing to much, how good my idea would be.

What I learned

  • Listen, listen, listen! It’s harder than you think.
  • Programmers and Geeks need to earn money with their software, too.
  • Distribution channels in the free software world can be improved.
  • A lot software projects lack good centralized documentation.

This was my first official Customer Development conversation.

FrOSCON 2009: Expanding Market Knowledge

Last weekend I was at FrOSCon in St. Augustin, Germany.

The FrOSCon is one of the three greatest open-source conferences in Germany. I thought this should be a good place to meet influencers and learn about the open-source market in general.

I got to know Dries Buytert the project lead of Drupal CMS. He held a very interesting key note about growing a (oss) community. Dries is a very nice guy, he finds a good balance between being a geek and being a great communicator. Dries is an entrepreneur also, he founded Aquia, a Drupal based startup, that wants to be to Drupal what Redhat is to Linux. I have no doubt that Dries will succeed with his company.

Dries Buytaert FrOSCON Key Note
Dries preparing his key note (shot from my Nokia N810)

I learned a lot about the my customers, that they:

  • have the problem I assume.
  • are a strong Tribe, that has clear symbols and guidelines that they live by.
  • have the same needs and desires that most people do.
  • are mostly men. Connect that to the bullet before.

Besides that I got to know a bunch of people that work in neighbor markets that could be helpful in the future.

At the end the FROSCON was a very interesting event for me, that was fun, too.