The Roachpost has an interesting article about writing an Executive Summary. Never thought about an ES as a single document instead of a part of a business plan.
Business Plans that Work: A Guide for Small Businesses by Jeffry Timmons and his comrades Andrew Zachrarakis and Stephen Spinelli is the best book on business plans I read so far.
In contrast to a lot of other books on the topic you don’t get overwhelmed and start to think “How should I do this?”.
Timmons Motivates You
If you read the introduction of Business Plans That Work, you are even more motivated than before. This is a huge difference to most books on business plans. After reading Timmons it is hard to hold you back from writing a business plan.
That doesn’t mean that Business Plans That Work is not a respectable book on how to write business plans. Timmons guides you smoothly to the art of writing a business plan. Each chapter is very practice-oriented and you get introduced to each topic step by step.
The chapter on testing your business idea is especially useful. You get an easy first test to evaluate the chances of your idea.
One real world case study is used through the whole book to make it easy to apply the topics to yourself.
Structure of Business Plans That Work
The content is structured in the following way:
- Entrepreneurs Create The Future
- Asking the Right Questions
- Getting Started
- Industry: Zoom Lens on Opportunity
- Company and Product Description: Selling Your Vision
- Marketing Plan: Reaching the Customer
- Operations and Development: Execute
- Team: Key to Success
- The Critical Risks and Offering Plan Section
- Financial Plan: Telling Your Story in Numbers
Business Plans That Work is a must have for all who play with idea of founding their own company.
You won’t get killed by warnings, but get more sensible for the important topics of founding a company.